Designer.   Developer.   Maker.

When I'm online,   I   Pin images    and Tweet!

When I'm offline,   I   explore/travel,  read and make stuff.

My life on a piece of paper - Resume

Masters in Design from IIT Kanpur

Currently working as Design Manager at Godrej and Boyce


UX/UI Design Intern         SuperGenie TechnoLabs Pvt. Ltd.         May-July 2015

SuperGenie TechnoLabs is a startup based in IIIT Hyderabad which provides a one of its kind chat based mobile e-commerce platform. I worked as a part of the design team where we created experiences on multiple touch points : Website, Android and iOS applications and Dashboard (for Customer Service Teams at SuperGenie). ( * Specific details of this work are under NDA - Non Disclosure Agreement )

Android App :   SuperGenie

The main objective of the dashboard was to reduce the effort from the customer service team in performing transactions and to focus on the customer (chat) , therefore the web interface was designed to give the same experience of the mobile chat screen of users but with additional features. Responsive website acted as a touchpoint for Information,Directing to Apps and giving a quick overview of SuperGenie features.

Castle Hills Branding

Design Intern         Castle Hills Projects India.         Dec 2014

Worked on Total collateral branding for Castle Hills Projects India pvt ltd, a Theme parks and real estate firm in Vishakapatnam, Andhra Pradesh that consists of household townships and theme parks.The branding included the main logo for the firm,letterheads,visiting cards and templates. * Specific details of this work are under NDA

Theme is based on luxury and fun , hence use of minimal colors and geometric shapes. Vishakapatnam is an emerging metropolitan in Andhra pradesh, India ,therefore branding focuses on Modern and Fresh perspective also keeping in mind the real estate business of the firm.

Drum Trees

Physical Computing/IXD         MIT Media Lab Design Innovation Workshop         Jan 2015

'Drum Trees' , an engaging interaction between nature & people using music, is project done at MIT Media Lab's Design Innovation Workshop.
Drum Trees is a networked playscape where people can tap on a tree bark and the music of the drum is transmitted wirelessly into other trees that can be heard by people located at different locations,invoking playful creativity and a memorable opportunity to connect with nature.

Field Studies and Interviews were done on cricket playgrounds,kid's parks and recreational places to understand the nature of "play" and it's environment. We categorised the different types of play (cricket,ludo,exploration etc) into areas depending on the proximity to the houses. One of our primary questions was "How can we make children enjoy the natural playscapes without getting bored? "

Nature can be networked to create dynamic playscapes.
Use elements that increase the interactivity with the playscape.
Abstracting technology with nature creates magical experiences.
Familiarity with existing plays will improve user experience.(use of Tabla sounds and drum shaped bark).

Design decisions from Journey Maps:
Let Kids decide their own rules (Use of musical instruments).
Most playscapes are in proximity to houses, increase proximity of playscapes.

Role as a Team Member:
Team consisted of five Engineers and two Designers, My role involved gathering insights from User Research,Ideation and also coding sound module using "Processing" .

P.K Kelkar Library App

UX/UI Design         Academic project        

Designing a Reminder system to allow students to return / renew books before due date.
Design Solution:
A personalised Library application that allows a student to Renew by getting notifications before deadline and added features for Recommending and Searching books in Library.
Interviews and contextual enquiries helped in classifying the personas into Student(Studious, Less Studious) and Faculty.
Usability studies were done from the following scenarios:
1. Going into the library and borrowing a book
2. Renewing a book
3. Checking existing books in his/her account
4. Returning a book
5. Reserving a book
6. Searching for books
7. Recommending books
Human Action Cycles for a user interacting with the existing library site helped in eliminating redundant tasks from the users (ex: logging in everytime for renewing). Information Architecture was crafted from card sorting which also helped in assessing student's mental models
“ I don’t know about Online renewal"- Renewal of Books provided in app to make it easier for Students
” I tried to return a Book on a holiday"-Holiday notifications automatically alert the Student about renewal/Return
“ Most of the popular books are always booked”-Reserving a book would be just as easy as renewing a book.

Design decisions from personas:
Book recommendations no longer have to go through the main site.
Let User’s Explore before they login ( Quick Information at a glance).
Provide Quick Renewal/Registration of Multiple Books
Providing information on Fines actually impacted the returning of Books

IIT Kanpur Mobile site

UX/UI Design         Academic project        

Designing a mobile version of the existing IIT Kanpur website keeping mobility and user experience at the core .
Design Solution:
A quick glancable Mobile Interface that gets the primary goals of the stakeholder done with minimum interactions.

Based on Contextual Enquiries and interviews the primary users for the website are categorised into three personas (Visitor, Faculty and Student).
Questions like "What features were they already using? Why would someone want to use IIT K on Mobile? etc" made data conspicuous for user goals.
Web Analytics for quantitative data and Eye Tracking the existing website helped in metrics for usability testing and in Visual Analysis of content in the website.

“ I want to be notified "- User’s highest priority was to be notified about announcements.
” I need Information about other people "- Lack of a common source for contacts was a road block.
“ Where is the mechanical department? "- Huge campus area needed location services.

Design decisions from Journey Maps:
Let User’s Explore before they login ( Quick Information at a glance).
Opt between mobile and desktop versions.
Go Responsive.
Keeping menus short and sweet.